Diego Luca began his career in private membership clubs in San Diego where he focused on exotic cars, helicopters, jets and yachts. After a life-changing 10 days aboard a yacht in the Sea of Cortez, he discovered his true passion. “I realized that the cars, helicopters and jets were only used to get to the real fun: yachts,” says Luca. Today, his yacht consulting business caters to private clients where he brokers charters, sales, new builds and refits in a territory spanning Miami, Mexico, Monaco and beyond.
For Luca, the best part of his job is the relationship he forges with his clients, and his ability to create unforgettable experiences for them. “In my industry, clients work with the yacht broker they like. I sell fun,” he says. “If your broker is not someone you would enjoy dining with, you should not be working with them.”
And while yachts are his true passion, he’s also bringing an exciting party to Miami from Monaco for the Formula One Miami Grand Prix with Sunset Monaco this May. Sunset Monaco has long been regarded as the top event during Formula One’s Monaco Grand Prix. Over the course of the three-day event, Luca will host clients at his own DIEGOLUCA F1 Superyachts Lounge.
It all comes down to building those long lasting, meaningful relationships. Luca says, “Take care of your clients and they will take care of you.”